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How can I price my advergame development services?

by Marvin Hawkins · in General Discussion · 07/26/2005 (2:55 pm) · 3 replies

Hi all,

I have read a lot about casual/advergame development. The IGDA has put out a white paper recently about the growing casual games industry. It was actually a really interesting read. As one of the services that my new company offers I want to also develop advergames. I've done research and it seems that these developers either repackage thier current game assets with thier client's logos or build completely custom games. The problem i am having is i have no clue what to charge for my services. If I tried to ask them they may be a little hesitant to give me pricing advice since I may be potential competition.

How can I find out what base quotes are so that I don't price myself out of business before I start?



Marvin Hawkins
Nothing Like it Games
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Torque Owner Marvin Hawkins
#1
07/26/2005 (4:13 pm)
*Edit* Forgive me if i was unclear earlier.

My real question is does anyone know how much an advergame costs to develop?

Also does anyone know how much Ad agencies will generally pay for an advergame?

I would at least like any references for where i can find information on advergame pricing strategies.


Thanks in advance,

Marvin Hawkins

Torque 3D Owner Jay Barnson
#2
07/26/2005 (4:28 pm)
You should base it upon the development costs for your previous games. It looks like you've got a few your company has already done - calculate the costs of doing custom versions for advertising purposes, and the cost of developing another game "from scratch" of similar depth & size. Calculate the cost of your own time, and that of your team (or contracting out).

Note: I've never done advergaming before, just done a couple of proposals. And I'm still not much good at it.

Check out:
www.google.com/search?hl=en&lr=&rls=GGLG%2CGGLG%3A2005-21%2CGGLG%3Aen&q=how+to+w...

www.google.com/search?hl=en&lr=&rls=GGLG%2CGGLG%3A2005-21%2CGGLG%3Aen&q=advergam...

Torque Owner Marvin Hawkins
#3
07/26/2005 (8:42 pm)
Awesome thanks jay! I m gonna check these out